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Accenture delves into the minds of consumers in its 18th Annual Holiday Shopping Survey.
November 21, 2024
By: TOM BRANNA
Editor
Getting a great deal remains top of mind for nearly half (49%) of deal seekers ahead of the Black Friday weekend, Accenture’s latest Holiday Shopping Survey reveals that it is not their only consideration when choosing where to shop. “The race for Black Friday success is on. Retailers hoping to stand out against their competition need to think beyond price and promotion and keep their eye on the ball across the whole shopping experience,” said ...
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